Bang for Buck

John Wanamaker (1838-1922) is most often attributed to the quote "Half the money I spend on advertising is wasted; the trouble is I don't know which half”.  We have had many conversations about this over the last year or so.  When Orange Cross was in its infancy ...
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Price Rise

July 14, 2022

Increased Costs

It has been a long time since we reviewed pricing.We no longer offer coreflute solutions for outside products like signs and we have had increases in costs that we have absorbed through the last two years.  We cannot sustain that so from October 2022 our monthly subscri...
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Level One - not level None

November 4, 2020

Where were you 10 days ago?

For many of us, we are just venturing out of AB and for the first time in awhile we are going to more places than the farm store and Vet clinic.   So where have you been in the last 10 days - can you remember where and when you were off farm?The covid tracing app i...
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Snap it

May 15, 2020

Track and Trace L2

Level 2 is the biggest change to farmers in the entire COVID response.   Not because we will do anything differently – but because we will need to track and trace (as with every kiwi).   If you – or someone you know, or a person at a café you went t...
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Hide and Seek

March 29, 2020

Don't be a Dick

WARNING - THIS IS ANOTHER RANT FROM THE CEO Why stay at home… ?  surely I can just pop out for some ”fresh air” by driving 10 mins down the road??  But we LOVE  that park, walkway etc... This is a national level experience of one of childhoods ...
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What if we go Level 4

March 22, 2020

Plan for worst - hope for best

We are not experts in pandemic responses.  We do know a little about business continuity plans and we will do a few  posts about how you can think about things should your region/all NZ are placed in LEVEL 4 response to COVID19 (link to govt site) Every farm/b...
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Not all heroes wear capes

Don’t worry townies – we got ya back The only reason people get to fight over toilet rolls and panic buy coffee (cheers Wellington for putting that in perspective) is because you out-source your hunting and gathering to farmers.  As our country takes on the WWII of...
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You are not alone

June 27, 2019

Don't buy it - you already have it

For many in the Dairy Industry this is the "dry" time.  Before calving starts there is a bit more flexibility in the day, new season targets are set and people have finished the move after annual gypsy day. There is still many things that need to be done and the list of...
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Who likes meetings at the best of times?

We are farmers, our clients are (mostly) farmers.  People who love farming and people who love meetings are often not the same person.  You got into farming because you didn't like working indoors, you thought animals (cows in particular) were more predictable than...
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Don't Reinvent the Wheel

August 31, 2018
We really believe that farmers and small biz owners in NZ are generally doing a good job at keeping people safe and healthy.  We have massive areas to improve - but as a rule most people are doing OK.  We just need to document those decisions that we call 'common s...
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